
Aura
Wellness brand in sage and italic serif
Responsive websites for brands across industries, designed in Figma and ready for developers to build.
I’m Jericho Prince.

Based in the Philippines
working with brands worldwide.
A new brand lands on my desk almost every week, and almost every brand has something it does better than anyone else…
After five years of designing websites I’ve gotten quick at spotting that one thing. Some brands are quiet, others loud, and what they do best looks different every time. Once I find it, the type, the color and the spacing all answer to it.
But a website can look finished and still feel wrong. I find out why. It’s usually the smallest things…
Like a heading that breaks mid-phrase, a button sitting too close to its label, or a color one shade too loud. Visitors rarely name these, but they feel them. I fix each one. Then I tidy the Figma file so a developer can build straight from it.
Some of my favorite projects

Inigtan Lio
A cottage resort site in El Nido, still live, and the owners have kept building since.

ALAGA
An animal welfare app I proposed and prototyped for the nonprofit I lead.

Ashley Case
A portfolio site for an industrial designer, built around the job she wanted.
Rebranded projects. Based on real client work, with new names, logos and content to respect client confidentiality.

Aura
Wellness brand in sage and italic serif

VibeWorks
Creative agency built on starburst stickers and neon portraits

SundayMorning
Pantry and hospitality with hand-drawn florals and arch crops

Blackwood&Sterling
Law firm of stone, serif and oxblood

Futurist
Data and tech platform dressed as a control room

Glitch&Grind
Retro gaming and streetwear with caution-tape branding
October 2023 to now
Digital Designer (Figma Specialist), Design Pickle
Websites and landing pages for clients across industries, with a new brand almost every week.
December 2021 to now
Freelance UI/UX designer
Projects from research to a live site, including training the owner to run it.
Have a project in mind? Send me the rough version of the brief and I’ll tell you how I’d approach it.
[email protected]Metro Manila, Philippines, UTC+8